Teaching Children to Read and Write
Our contribution in a nutshell:
- UI/UX analysis for overall website revamp
- Custom WP development from scratch
- Significant increase of the conversion rate
Teaching Children to Read and Write (TCRW) is a non-profit website. Its mission is to provide free materials for teachers and parents to use with children struggling with their literacy skills.
The material is offered in a series of YouTube videos led by phonics expert Sue Lloyd.
Sue's concern was that the TCRW website was outdated and difficult to navigate.
Actions for the WebCap team to deliver were to modernise the site, improve the user experience (UX), and add functionality for users to track videos they have watched.
The web design was reimagined to be intuitive to navigate. We created a way for users to see which videos they have already watched.
Custom design call for custom WP theme development.